Marketing & Ads
Run ads that print money.
Hook frameworks, ad creative, funnels, and conversion optimization across every channel.
The 1-Page Marketing Plan
Compress your entire marketing strategy onto a single page.
Avatar Deep Dive Interview
Get inside your buyer's head with a 30-question avatar.
Hook-Promise-Proof Hero Section
Rewrite a homepage hero that doubles conversions.
Meta Ad Creative Brief
Hand designers exactly what they need to make scroll-stoppers.
UGC Creator Brief
Hand a UGC creator a brief that yields converting raw footage.
TikTok Hook Library
Generate 30 platform-native hooks for any offer.
VSL Script Architect
Write a 25-minute VSL that converts cold traffic.
Long-Form Sales Page Outline
20-section sales page structured for high-ticket offers.
Lead Magnet Idea Generator
10 high-value lead magnets that convert in your niche.
Welcome Sequence Architect
5-email welcome sequence that primes buyers.
Cart Abandonment Sequence
Recover 25%+ of abandoned carts.
Re-engagement Win-Back Sequence
Wake up dead subscribers without burning the list.
Funnel Audit Framework
Find where your funnel leaks and fix the biggest hole first.
Landing Page Conversion Audit
20-point checklist to lift LP conversions.
A/B Test Roadmap
Prioritize 12 tests for the next quarter.
Customer Avatar Voice-of-Customer Mining
Pull copy gold from reviews and support tickets.
Positioning Statement Worksheet
Carve out unmistakable category space.
Brand Story Arc
Tell a brand story that creates believers.
Webinar Funnel Outline
60-min webinar that closes 8-15%.
Quiz Funnel Architect
Build a personality-style quiz that converts cold traffic.
Tripwire Funnel Setup
Use a $7-37 offer to convert browsers into buyers.
Membership Site Launch Plan
Launch a $47-97/mo recurring revenue product.
Affiliate Program Launch
Build a partner program that drives 25% of revenue.
Influencer Outreach Script
Land 10 paid influencer partnerships in 30 days.
PR & Earned Media Pitch
Land press in Tier-1 publications.
YouTube Pre-Roll Ad Script
30-second pre-roll that earns the click.
Google Search Ad Group Build
Structure a campaign that wins on Quality Score.
Performance Max Asset Pack
Build PMax assets that don't tank your account.
LinkedIn Ads Campaign Plan
Generate B2B SQLs at <$100 cost per lead.
Cold Email Outbound Engine
Book 30 sales meetings/month from cold email.
Webinar Promotion Stack
Fill a webinar with 500 registrants in 14 days.
Survey-Based Demand Validation
Validate a new offer before building it.
Pre-Launch Waitlist Mechanics
Build a 5,000-person waitlist before launch.
Launch Day Run of Show
Hour-by-hour playbook for a high-stakes launch.
Bonus Stacking Strategy
Use bonuses that increase perceived value 3x.
Risk Reversal Architect
Design guarantees that crush hesitation.
Pricing Anchor Test Plan
Find the optimal price through structured testing.
Black Friday Campaign Plan
Build a 14-day BFCM campaign that 5x's average sales.
Retargeting Funnel Architecture
Build a 5-stage retargeting funnel that crushes ROAS.
Lookalike Audience Strategy
Build LAL audiences that actually convert.
Creative Iteration System
Ship 30 ad variants per week without burning out.
Meta CBO Account Structure
Structure ad accounts to escape learning purgatory.
Pixel & Conversions API Setup
Track every conversion in 2024 with iOS14+ in mind.
First-Party Data Strategy
Build a moat as third-party data dies.
Email List Cleanup Protocol
Improve deliverability and revenue in 7 days.
SMS Marketing Launch
Add SMS without burning trust.
Push Notification Strategy
Use web push for a free retargeting layer.
Customer Journey Map
Map every touchpoint from awareness to advocacy.
NPS Program Setup
Use NPS to surface promoters and detractors.
Referral Program Mechanics
Engineer word-of-mouth that compounds.
Loyalty Program Design
Boost LTV with a points/tier system.
Onboarding Email Sequence for SaaS
First 30 days that drive activation and retention.
Webinar Email Sequence
Maximize show-up and sales pre + post webinar.
LTV/CAC Dashboard
Build a 1-page dashboard the CEO actually uses.
MMM (Media Mix Modeling) Lite
Get attribution clarity without enterprise tools.
Founder Story Sales Page
Use authentic narrative to drive premium prices.
Productized Service Page
A page that sells $5k-$25k packages without a call.
DTC Product Page Template
Convert browsers on a 7-section product page.
Podcast Sponsorship Outreach
Land 5 mid-tier podcast sponsorships in 30 days.
B2B Account-Based Marketing
Land 5 enterprise accounts with ABM.
Demand-Gen vs Lead-Gen Strategy
Stop counting MQLs and start creating demand.
Conversion Copywriting Audit
Score and fix any sales page in 30 minutes.
Headline Variants Generator
Generate 25 headline tests for any page.
About Page Rewrite
Turn About into a conversion page that builds trust.
Pricing Page Optimization
Lift conversions with proven pricing-page patterns.
FAQ Section Design
Use FAQ as a conversion tool, not an info dump.
Trust Element Stack
Layer 8 trust signals across the page.
Testimonial Mining Process
Extract 30 testimonials in 14 days.
Case Study Template
Write case studies that close 6-figure deals.
Video Sales Letter Hook Bank
30 hooks for cold-traffic VSLs.
Webinar Slide Deck Skeleton
30-slide structure that mirrors the perfect webinar.
Lead Scoring Model
Stop wasting sales time on unqualified leads.
Marketing Operations Stack
Pick the right tools for $1M-$10M ARR.
Customer Segmentation Project
Move from 1-size-fits-all to 5 actionable segments.
Partner Marketing Plan
Build a 5-partner co-marketing engine.
Community-Led Growth Plan
Build a community that drives 30% of new revenue.
Content Repurposing Engine
Turn 1 long-form piece into 20 distribution assets.
Contrarian Content Strategy
Build a brand on bold, unpopular truths.
Editorial Calendar 90 Days
Build a 90-day content plan that ships.
Pillar Page + Cluster Strategy
Win SEO with topical authority.
Programmatic SEO Plan
Scale to 10,000 ranking pages without writing each one.
Local SEO Domination
Own the map pack in your service area.
YouTube Channel Strategy
Grow to 100k subs in 12 months.
YouTube Thumbnail Lab
Boost CTR 30% with thumbnail tests.
Podcast Launch Plan
Launch a podcast that hits Top 100 in category.
Substack/Newsletter Growth
Grow to 10k subscribers in 12 months.
LinkedIn Personal Brand for Founders
Generate inbound demand from your CEO's LinkedIn.
X (Twitter) Growth Engine
Get to 100k followers in 12 months.
Threads + IG + TikTok Cross-Posting
Maximize reach without doubling work.
Brand Voice Guide
Write a voice guide your team actually uses.
Crisis Communication Plan
Protect the brand when things go wrong.
Black Box Brief for Agencies
Hand any agency a brief that produces gold.
Annual Marketing Plan
Build a board-ready 12-month plan.
Quarterly Marketing OKRs
Set OKRs that the whole team rallies around.
Marketing Hiring Plan
Hire your next 5 marketers in priority order.
Customer Interview Script
Run 10 interviews that change your roadmap.
Win/Loss Analysis Process
Find out why you really win or lose deals.
Competitive Intelligence Brief
Build a battle card sales actually uses.
Customer Win Story Library
30 ready-to-use customer stories sales loves.
Marketing-Sales SLA
End the marketing vs sales war.