Sales & Persuasion
Close more deals, faster.
Cold outreach, objection handling, discovery calls, and high-ticket closing scripts.
Ideal Customer Profile Builder
Define the exact buyer who closes 5x faster at higher ACV.
Cold Call Opener Library
10 openers that survive the first 8 seconds.
Discovery Call Framework (NEPQ)
Run a discovery that makes prospects sell themselves.
MEDDPICC Deal Inspection
Audit any deal in 10 minutes.
Champion Building Playbook
Turn a contact into a deal-closing internal advocate.
Multi-Threading Strategy
Stop losing deals when your champion goes silent.
Objection Handling: Price
Defuse 'too expensive' without discounting.
Objection Handling: Timing
Defuse 'not right now' without losing the deal.
Objection Handling: Competition
Win the deal vs incumbent or rival vendor.
Objection Handling: Authority
Get to the real decision-maker without burning the contact.
Discovery Question Bank
30 questions that uncover hidden pain.
Demo That Closes
Build a demo flow that lifts close rate 30%.
ROI Calculator Builder
Build an ROI model your champion can defend.
Proposal Architecture
Write proposals that close 60%+ of qualified deals.
Mutual Close Plan
Co-build a buying plan with your champion.
Procurement Negotiation Script
Survive procurement without giving away margin.
Contract Redline Strategy
Win redlines without burning legal cycles.
Closing Question Library
10 closing questions that don't feel like closing.
Sales Email Outbound Sequence
5-touch sequence with 12% reply rate.
LinkedIn Outbound Cadence
Generate 10 SQLs/month from LinkedIn.
Cold Email Personalization at Scale
Use Clay/Smartlead to send 200 personalized emails/day.
Voicemail Script Library
10 voicemails that earn callbacks.
Account Plan for Strategic Deals
Land and expand your top 25 accounts.
Renewal Conversation Playbook
Renew at 110%+ NRR.
Upsell Trigger Map
Identify 8 in-product behaviors that signal expansion.
Cross-Sell Playbook
Sell second products into the existing base.
Win-Back Sequence
Recover 15% of churned customers in 6 months.
Sales Forecasting Model
Build a forecast leadership trusts.
Pipeline Generation Plan
Generate 4x quota in pipeline within 90 days.
Rep Coaching Framework
Coach reps from average to top performer in 90 days.
Onboarding Plan for New Reps
Ramp new AEs to quota in 60 days.
Sales Playbook Build
Document the playbook your team actually uses.
Battle Card by Competitor
Win against 5 specific competitors.
Trigger Event Outreach
Reach out at the moment they're ready to buy.
Account-Based Sales Plays
Run 5 ABM plays into top accounts.
Executive Outreach Script
Get C-suite meetings without being a pest.
Sales Tech Stack Audit
Cut bloat; double rep productivity.
CRM Hygiene Protocol
Make Salesforce/Hubspot a source of truth.
Sales Compensation Plan Design
Build a comp plan that drives the right behavior.
Quota Setting Methodology
Set quotas that 60% of reps hit.
Territory Design
Carve territories that maximize coverage and fairness.
Sales Kickoff Agenda
Run an SKO that actually changes behavior.
Pipeline Review Meeting Template
Run a 30-min review that's not a status update.
1:1 Meeting Template for Reps
Run weekly 1:1s that drive results.
Lost Deal Postmortem
Learn from every lost deal.
Won Deal Synthesis
Capture and replicate winning patterns.
Sales-CSM Handoff Process
Set CSMs up to renew at 110%.
Implementation Kickoff Script
Make the first 30 days set up renewal.
Customer Success Health Score
Predict churn 60 days early.
QBR Template for Strategic Accounts
Run QBRs that drive expansion.
Reference Customer Program
Build a reference program that closes deals.
Case Study Production
Ship 1 case study/month sales actually uses.
Community Selling Playbook
Sell without selling in communities.
Event Selling Playbook
ROI on conferences and trade shows.
Webinar-to-Pipeline Process
Convert webinar attendees to opportunities.
Free Trial Conversion Engine
Convert 25%+ of trials to paid.
PLG Sales Playbook
Sell in a self-serve product motion.
Sales Methodology Selection
Pick MEDDPICC, Challenger, Sandler, or NEPQ.
Discovery Call Recording Review
Coach a rep from a 60-min call.
Win Theme Development
Build the 3 themes that win every deal.
Storytelling for Sales
Build a 5-story library every rep masters.
Permission-Based Selling
Lower defenses; raise close rate.
Tonality and Pacing Coaching
Sound like a peer, not a salesperson.
Sales Email Subject Line Lab
Lift open rates 30% in 30 days.
Reply-Rate Diagnostic
Find why your outbound isn't working.
Bookings-Per-Rep Productivity Lift
Get to 8 booked meetings/week per SDR.
SDR-AE Handoff Process
Convert 60% of SDR meetings to opportunities.
Vertical-Specific Selling
Tailor pitch by industry without rewriting from scratch.
Persona-Specific Pitch
Pitch differently to CFO vs CTO vs VP Sales.
Compelling Event Discovery
Find the deadline that creates urgency.
Cost of Inaction Calculator
Make doing nothing the riskiest option.
Power Dynamics Mapping
Identify who really has the budget.
Late-Stage Stall Recovery
Save deals stuck >30 days.
Sales Floor Energy Rituals
Create a sales culture that compounds.
Founder-Led Sales Playbook
Sell as a founder in the 0-$2M ARR phase.
First Sales Hire Profile
Hire the right first AE for $1M-$3M ARR.
Sales Manager First-90-Day Plan
Take over a team and rebuild it.
VP of Sales Hiring Profile
Hire the right VP for your stage.
Sales Org Design at Scale
Design pods and segments for $10M-$100M.
Annual Sales Planning Process
Run a planning process that survives reality.
Sales Operations Audit
Find where rev ops is bottlenecking sales.
Lead Routing Rules
Get every lead to the right rep in 5 minutes.
Sales Velocity Math
Find the leverage point that matters most.
High-Ticket Sales Call Framework
Close $10k-$100k offers on a single call.
Coaching Sales: Personal Brand
Build a personal brand that sells $5k+ packages.
Service Selling Without a Call
Close $1k-$10k offers async.
Inbound Lead Triage
Sort 100 inbounds into 20 high-fit calls.
Speed-to-Lead Process
Reach inbound leads in <5 minutes.
Sales Conversation Intelligence
Use Gong/Chorus to find coaching gold.
Demo Lab Build
Create a demo environment that wows.
RFP Response Process
Win 40% of RFPs you respond to.
Channel Partner Program Sales
Source 30% of revenue through partners.
VAR / Reseller Strategy
Build a reseller channel that scales.
Distributor Negotiation
Land favorable distribution terms.
Lighthouse Customer Strategy
Win 3 logos that unlock the segment.
Sales Pricing Strategy
Test and optimize pricing for revenue and conversion.
Discount Approval Matrix
Stop reps giving away margin.
Multi-Year Deal Strategy
Lock customers in for 3+ years at premium.
Annual vs Monthly Billing Pitch
Move customers to annual to lift retention.
Deal Desk Operating Model
Stand up a deal desk that accelerates deals.